Geoff Carter
Creative Production Director
I lead the photography, retouching, and production teams that turn a brand's ideas into finished campaigns. Luxury and high-volume imagery for David Yurman, Saks Fifth Avenue, Ideeli, Color Street, and Rolex-approved watch work for Tourneau.
Available for full-time, freelance & consulting · geoffreyneilcarter@gmail.com
DAVID YURMAN
Senior Imaging Lead
2016–2023Owned final image quality across all campaign, e-commerce, print, and retail photography — color, lighting, and product representation — for a global luxury brand.
Worked directly with the CEO, CFO, and David Yurman on campaign concepts: proposed and sketched ideas, made color decisions, and helped select shoot talent.
Built the e-commerce background and color standards from scratch, and wrote the retouching handbook the studio ran on.
Directed freelance and external retouching teams; ran same-day banner delivery and overnight Met Gala uploads without dropping brand standards.
COLOR STREET
Imaging Lead
2023–2025Ran imaging production and, when leadership turned over, became the entire creative engine — shot the product, retouched it, designed it, and published it end to end.
Owned day-to-day image production across the full pipeline, from shoot support through final delivery.
Produced and ran multi-channel launch campaigns — concept, content, and distribution across TikTok and social.
ABOUT
I lead the photography, retouching, and production teams that turn a brand's ideas into finished campaigns.
For luxury and high-volume brands, I've owned final image quality from concept to delivery — campaign, e-commerce, print, and retail. At David Yurman I worked directly with the CEO, CFO, and David Yurman on campaign concepts, color, and talent, and wrote the standards the studio ran on. At Ideeli I built and ran the content operation from launch to the company's acquisition by Groupon.
Across my career I've worked the full range of high-end imagery — luxury campaigns, editorial, fine-art reproduction, and gallery printing — for clients including Saks Fifth Avenue, Tourneau, Condé Nast, and Artstor.
I build the systems that keep a studio shipping on deadline, I lead the team, and I still do the work myself. I'm also a working artist — MFA, SVA — and I build with the new AI tools rather than avoid them.